Does Word Count Really Matter For SEO?

The impact of word count on SEO is a matter of debate among SEO professionals. Although word count itself is not a direct ranking factor in Google’s search algorithm, it can indirectly affect SEO in several ways.

Although word count can indirectly play a role in SEO, it is only one aspect among many. Focus on creating high-quality, comprehensive content that satisfies user intent and aligns with SEO best practices for best results, and include relevant images, videos, infographics or other multimedia elements to increase the visual appeal and engagement of your content.

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Does word count matter?

Yes, it does. You will know details below.

Is word count a ranking factor what Google says?

• Google’s John Mueller confirmed that word count is not a ranking factor for Google’s search algorithm.
• Just adding more text to a page doesn’t automatically improve its ranking.

Why long form content tends to rank higher?

• While word count itself may not directly affect rankings, longer content can have an indirect advantage.
• Tools like Yoast and Clearscope can provide recommended word counts based on competitive analysis instead of direct ranking factors.
• Longer content can make it easier for Google’s algorithm to understand page content.
• Well-written extensive articles establish authority and can rank for long-tail keyword variants.

Word Count Really Matter For SEO

Determining the right word count for your content:

• There is no set rule for word count in SEO terms.
• Consider factors like keyword research, competition and past performance to determine the ideal word count range for your content.

Engagement and SEO:

• Longer content ranks higher in search engine results pages (SERPs).
• There is a correlation between word count and search engine visibility.

Standards and Authority:

• Longer word counts allow for deeper exploration of topics, adding value to content.
• It establishes credibility and authority within your niche, contributing to E.E.A.T. (competence, authority, trustworthiness).

Improved user experience:

• Longer content often provides a more immersive reading experience.
• This allows for the inclusion of relevant examples, case studies and practical tips.

My Personal experience with word count:

• Outrank competitors in the SERPs by investing in long, value-driven content.
• Adding 200 additional words to cover more points and E.E.A.T. Improved ranking.

Method of word count:

• Research the top blog word counts for your chosen keywords.
• Take the word count average and write your content around that range.
• Aim for an average word count of 1300 to 2500 words to meet both search engine and audience expectations.

So, in conclusion, word count matters when it comes to engagement, SEO, value, authority and user experience.